Scale Up Your Home Service Business With This Google Ads Growth System

I have a small team of 16 people who specialize in Google Ads.

We have been working together to build a Google Ads Growth System specifically meant for home service contractors.

Your ads will be closely monitored by my team to make sure your ad budget is being spent efficiently for the maximum results.

Think of it as your own special ops marketing team for your business.

Not necessarily. Here’s a more detailed explanation:

Home service businesses that work well for Google Ads:

Services that have a shorter sales cycle, good profit margins, and homeowners are actively searching for a solution to an immediate problem. 

• Roofing
• Plumbing
• HVAC
• Electrical
• Garage Door Repair
• Tree Service
• Asphalt Paving

Home service businesses that may not be the best fit for Google Ads:

Businesses that sell large, highly customized projects or rely on long sales cycles. Homeowners researching these services typically spend months comparing options before making a decision, which can make Google Ads less predictable and more expensive.

• Custom Home Builders
• General Contractors
• Large Home Additions
• Renovations

For these businesses, it would be better to focus on previous customer relationships, referrals, and an outstanding portfolio website combined with search engine optimization (SEO) so that potential customers can find them through Google search during the long consideration phase.

Google Ads shows your business to people who are already searching for the exact services you offer. These people have an immediate problem to solve and are ready to hire someone.

Facebook and Instagram show your ads to people who are just scrolling through their feed. They might be interested in your services, but their current frame of mind is passive entertainment, not immediate action.

Therefore Google Ads are a better investment for most home service businesses.

Google has an algorithm that learns from the types of Google users who click on your ads.

It takes 2-3 months of continuous incoming click data before the algorithm fully learns and begins to show your ads to the right people with maximum efficiency.

Running ads for only a month or two doesn’t give the algorithm enough time to learn, and you could only get a few calls during this time frame. You’ll feel like the ads aren’t working, when in reality the campaign is still learning.

The Pilot Campaign is designed to give the algorithm enough time, while focusing all the ad budget on your One Best Service.

This is the best way possible to test Google Ads for your specific business.

Excellent! In this case if you give my team access to your Google Ads account, we can look at the existing data.

We might be able to shorten the Pilot Campaign, and it might be a matter of adjusting the existing ad campaign.

Fill out the Assessment form and we can certainly let you know!

For Google Ads, you need to make two monthly investments:

1. Monthly ad spend directly to Google.
2. Monthly ad management fee. 

Most businesses in North America need to spend about $1,000 USD - $2,500 USD per month directly to Google to get real, meaningful results that significantly move the needle.

Spending less than this typically won’t give the Google algorithm enough data to learn from, and the results will be inconsistent. 

However, in some cases, depending on the search volume and keyword competition in a specific area, it may be possible to start with a lower ad budget.

My management fee depends on how much work is involved in building the ad campaign for your specific business, and the work to maintain it.

Fill out the Assessment form, and I can get back to you with specific dollar amounts for both the recommended ad budget and management fee.

No, because it’s impossible to tell for sure if Google Ads will work until you try.

We will get the maximum amount of data possible during our assessment, and give you a highly accurate idea of any risk involved.

I will NOT recommend you move ahead if the data shows low search volume, or very high competition.

I personally have been burned in the past by a couple agencies who went ahead and built ad campaigns for a business I was starting, even though the data would have clearly shown low opportunity. They were more interested in taking my money than doing research.

I will not do this to you.

My Google Ads management services are for business owners who understand risk and have enough capital to take that risk.

My job is to make sure that risk is as low as possible, and clearly defined.

Fill out the Assessment form and we can start doing the research!