WHERE I COME FROM
I'm A Blue-Collar Graphic Designer
FROM CARPENTRY TO DESIGN
My name is Clark Giesbrecht. I have been a carpenter, mechanic, cowboy, and ran my own construction business.
However, I have discovered my true calling is graphic design and branding. I've gone digital.
SCHOOL OF HARD KNOCKS
Learning the hard way
I haven't always been a graphic designer, in fact I had no idea life would turn out this way.
I have a Red Seal in carpentry and If you would have met me several years ago I would have been wearing my tool belt and working hard to build up my small construction business.
However, life took a turn and I found myself looking for a way of making a living doing something else I loved. Surprising fact: I've got some artistic passion that I've never put to use until the last several years.
SCHOOL OF DESIGN
I laid down my hammer and went and got me some design education.
Those were the most eye-opening years of my life, as I realized that graphic design combines the practicality of carpentry with the creativity of my imagination.
I gave it all I got and graduated with a diploma, a GPA of 4.19, and an outstanding achievement award. Yeah I'm pretty serious about my pencil crayons and horse drawings.
After university I worked at a couple graphic design studios, but eventually I felt that pull to start my own business again.
I quit my nice, safe design job and started my own freelance business. I call it Bucksaw Creative as a callback to my construction days.
As you can imagine, most of my clients are tradesmen, construction businesses, and other small business owners like myself. We get along great.
Giving Back To My Roots
I'VE BEEN THERE
I've worn those boots
The guys I want to help the most are the ones who are trying to start their own businesses, just like I did back in the day.
The problem is, these are the clients with the tightest budgets and they often can't afford to pay for a complete brand identity plus a website.
After giving out a lot of advice on how they can design it themselves, I decided to create a DIY Guide to Branding where I explain how to do it all yourself for way less than it would normally cost.