The DIY Guide - Logo New1

The DIY Guide to Branding

For the Small Business Owner

Learn how to create your own:

Logo

Business Cards

Road Signs

Vehicle Decals

DIY Website

Save Yourself Thousands Of Dollars

A full brand Identity can cost anywhere from $2000 - $10,000. Learn how to design it all yourself for a fraction of that.

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Design Your Own Brand

  • Download a series of exercises that help you define who your business is as a brand.

  • Quickly learn some simple principles of design that will make any logo, business card, or website look great!

  • Discover the best free or very affordable software for creating all your own branding.

  • Alternatively, learn how to hire all this work out to an online freelancing website for a fraction of regular cost.

Examples

Click on the images below to see examples of branding that you could create yourself using this guide.

In This Guide You Will Learn How To:

Create Your Own Logo

Got some great ideas for your logo but don't know how to go about creating the real thing? Or maybe you don't even know where to start?

 

In this guide you will learn:

  • The basic principles of logo design.
  • Do's & Don't's with plenty of examples.
  • What free or affordable software to use.
  • Alternatively, how to outsource the work.
  • What file types you need.

 

Your logo is the flagship of your business. Make it good.

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Design Your Own Business Cards, Signage, & Branded Apparel

Build out your new brand by applying your logo to a variety of items. Learn how to:

  • Design your own business cards, using online card design tools and templates.
  • Online resources for designing your own signs and having them shipped to you.
  • Best and most affordable resources for having branded apparel made.

 

Make your business official!

Design Your Own Vehicle Decals

It's easier than you think! Transform your truck, van, or trailer into the company vehicle.

 

  • Learn about the different options for DIY vehicle decals.
  • Learn the basic principles of good decal design.
  • Do's & Don't's with plenty of examples.
  • Resources for decal printers, with online decal design tools.

 

Drive traffic to your website!

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Build Your Own Website

Yes, you can easily build your own website. No you don't need to know anything about web design or technical stuff.

 

  • Learn how to use a cutting-edge drag & drop website builder that is highly advanced but easy to use.
  • Browse categories of professionally designed templates. Just swap out your logo, images, and text.
  • Everything is customizable: drag, add, and delete any element on your website.

 

Get online. These days people turn to their smartphones to search for businesses and solutions.

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What If I'm Terrible At Design?

Not a problem at all! This guide has an entire module dedicated to outsourcing your design work.

 

Outsourcing is just a fancy word for hiring someone, but specifically hiring an affordable designer using a freelancing website.

 

Is this safe? Yes. This guide will show you all the tricks & tips to find a high quality designer without any issues.

 

Get your logo designed for a fraction of what it would normally cost.

Guide Content

The DIY Guide is divided into 12 modules.

Each module is complete with detailed explanations, lots of examples, and a resources section with plenty of links or downloads.

  • Number BK-01

    Define Your Brand

    Clearly define your brand by filling out a series of downloadable exercises that will take you from identifying your target customers, to completing your Brand Brief, giving you a solid foundation to build your brand on.

  • Number BK-02

    Design It Yourself

    This module is primarily a resource for free or very affordable DIY design tools which you will use in the rest of the guide to create your logo, business cards, signage, and vehicle decals.

  • Number BK-03

    Hire It Done

    Learn how to outsource your branding design and all future design projects to freelancers through the Internet, for a fraction of the cost you would pay a local design studio. I will show you tips & tricks to ensure you hire a quality designer.

  • Number BK-04

    Brand Colors

    Choosing colors for your brand can be tricky. Learn how to use the 60-30-10 color theory to create a simple color palette that will make your brand look sharp and eye-catching. 

  • Number BK-05

    Your Logo

    Learn the principles of good logo design so you can create your own, using design software, or hire it done with the foreknowledge of what a good logo should look like.

  • Number BK-06

    Business Cards

    Design your own unique business cards, using your own software or online design tools. Learn about the different textures and materials you can use to create a memorable business card. Choose from a curated list of printing resources.

  • Number BK-07

    Branded Apparel

    Learn some tricks & tips for applying your branding to various clothing items including hats, t-shirts, hoodies, jackets, and more. Choose from a curated list of online branded apparel suppliers and learn how to choose quality items that fit nicely.

  • Number BK-08

    Signage

    Design your own road signs, contractor signs, and advertising signs using your own software or online sign design tools. Learn some design principles that will ensure your signs are eye-catching and easy to read.

  • Number BK-09

    Vehicle Decals

    Yes, you can design your own vehicle decals. Learn how to use your own software or online decal design tools to create your own vinyl or magnetic vehicle decals, and have them shipped to your door. Easy to apply.

  • Number BK-10

    DIY Website - Setting Up

    Purchase your own domain name, connect it to your website builder tool, and create your own custom email addresses. Use a little-known trick to combine two hosting accounts so you get 5 custom email addresses for the price of one.

  • Number BK-11

    DIY Website - Building It

    Yes, you can definitely build your own website! I will show you how to use a cutting-edge, drag & drop website builder to easily create a professional website. Or, fill in some information and let Artificial Design Intelligence create one for you!

  • Number BK-12

    DIY Website - Online Store

    If you are a woodworker or metalsmith and you create sellable items, learn how to add an online store to your website and start selling your products to planet earth through the Internet.

  • Number BK-01

    Define Your Brand

    Clearly define your brand by filling out a series of downloadable exercises that will take you from identifying your target customers, to completing your Brand Brief, giving you a solid foundation to build your brand on.

  • Number BK-02

    Design It Yourself

    This module is primarily a resource for free or very affordable DIY design tools which you will use in the rest of the guide to create your logo, business cards, signage, and vehicle decals.

  • Number BK-03

    Hire It Done

    Learn how to outsource your branding design and all future design projects to freelancers through the Internet, for a fraction of the cost you would pay a local design studio. I will show you tips & tricks to ensure you hire a quality designer.

  • Number BK-04

    Brand Colors

    Choosing colors for your brand can be tricky. Learn how to use the 60-30-10 color theory to create a simple color palette that will make your brand look sharp and eye-catching. 

  • Number BK-05

    Your Logo

    Learn the principles of good logo design so you can create your own, using design software, or hire it done with the foreknowledge of what a good logo should look like.

  • Number BK-06

    Business Cards

    Design your own unique business cards, using your own software or online design tools. Learn about the different textures and materials you can use to create a memorable business card. Choose from a curated list of printing resources.

  • Number BK-07

    Branded Apparel

    Learn some tricks & tips for applying your branding to various clothing items including hats, t-shirts, hoodies, jackets, and more. Choose from a curated list of online branded apparel suppliers and learn how to choose quality items that fit nicely.

  • Number BK-08

    Signage

    Design your own road signs, contractor signs, and advertising signs using your own software or online sign design tools. Learn some design principles that will ensure your signs are eye-catching and easy to read.

  • Number BK-09

    Vehicle Decals

    Yes, you can design your own vehicle decals. Learn how to use your own software or online decal design tools to create your own vinyl or magnetic vehicle decals, and have them shipped to your door. Easy to apply.

  • Number BK-10

    DIY Website - Setting Up

    Purchase your own domain name, connect it to your website builder tool, and create your own custom email addresses. Use a little-known trick to combine two hosting accounts so you get 5 custom email addresses for the price of one.

  • Number BK-11

    DIY Website - Building It

    Yes, you can definitely build your own website! I will show you how to use a cutting-edge, drag & drop website builder to easily create a professional website. Or, fill in some information and let Artificial Design Intelligence create one for you!

  • Number BK-12

    DIY Website - Online Store

    If you are a woodworker or metalsmith and you create sellable items, learn how to add an online store to your website and start selling your products to planet earth through the Internet.

How This Guide Works

It's an online course, or guide, that you have access to forever.

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Why online?

  • It can and will be updated with new information.
  • There are plenty of handy links to resources.
  • Follow along step-by-step on your computer as you create your own branding and website.

 

The Format

  • Detailed explanations.
  • Lots of photos, images, and mockups.
  • Plenty of examples throughout of great looking logos, business cards, signs, and other branding.
  • Visual examples of Do's & Don't's
  • Screenshots of all technical steps.

 

Resources

  • Links to software
  • Links to online tools
  • Links to further info
  • Downloadable exercises
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Who This Guide Is For

Any small business in any industry

The basic principles of logo, business card, and website design remain the same regardless of what type of business you are.

Carpenters

Insulators

Welders

Industrial Services

Machinists

Steamfitters

Crane Operators

Blacksmiths

Woodworkers

Electricians

Fabricators

Mechanics

Pipefitters

Concrete Finishers

Steel Workers

Yard Maintinence

Roofers

Building Siders

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Painters

Masons

Handymen

Artisans

Farmers

Furniture Makers

Drywallers

Plumbers

Finish Carpenters

Cabinet Makers

Pipelayers

Tile Setters

Millwrights

About Me

I was a carpenter for 12 years before moving to graphic design. I used to run my own construction business, and now I create logos and branding for other small business owners like myself. I’ve also been a mechanic, and still work on my own project cars.

 

Just can’t let go of them roots.

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Am I Qualified To Teach You Graphic Design?

Not only do I have a Red Seal in carpentry, I also have a diploma in Graphic Design as well as an outstanding achievement award.

However my best credentials are the brands and design work you see right here on my website.

Red Seal Ticket

Graphic Design Diploma

Outstanding Achievement

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Why I Created This DIY Guide

I'm a graphic designer and I get people asking me all the time if I can create a logo for their new business, and maybe a website, but when they hear how much it costs they say they can't afford it. I simply can't give away hours of work for free, but I used to be one of those guys back when I was doing carpentry so I find it really hard to say no.

The Idea

I decided to compile my knowledge into one complete, do-it-yourself guide that would have all the information needed for a business owner on a budget to build their own brand, and set up their own website. No more turning people away!

Building It

I spent the better part of a year assembling information, using my years of experience in graphic design, and distilled it down into these 12 modules. I have taken countless screenshots and crafted many branding examples to help explain the concepts.

FAQ

Frequently Asked Questions

No problem. This guide ain't going nowhere. Just come back here when you're ready.

Yes, it is viewable on mobile, but you'll have a way better experience on a larger screen such as a desktop computer, laptop, or tablet.

Some resources are paid, and some are free. It depends what you need and what you want to spend.

 

Some design software is free, others have more features and charge a small fee.

Any design service is paid of course, but they are all very affordable.

 

You can expect to pay for things like

  • Business Cards 
  • Signage 
  • Domain Name - $20-$30/year
  • Custom Email Addresses - About $50/year
  • Website Hosting - About $120/year

Yes. Simply email me within 30 days of purchase. There is also a feedback form within the guide you can fill out and give me a good roasting. I wanna know everything that sucks so I can make improvements. My mission is to make this guide the best it can be.

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How Much Is This Guide Worth?

Here are the prices I charge for my regular clients. You can accomplish all this yourself for a fraction of what it would normally cost.

Guide-Worth-Logo-3

Brand Identity, Logo, & Color Palette

$1200 - $1600+

This includes the same brand discovery phase and exercises that are included in the first module.

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Business Cards, Flyers, Vehicle Decals, Signs, Etc.

$1200 - $4000+

These are all the items that the logo and branding are applied to.

Guide-Worth---Website

Website Design & Build

$2000 - $7000+

I use a drag & drop website builder myself, and this guide will show you how easy it is.

The Best Solution For You?

I got you covered! Choose the package that best suits your needs.

You can upgrade to any of the review packages from within the guide at any time.

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The DIY Guide

Complete DIY Solution

$189

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First learn the fundamental basics of what makes a good brand.

  • Download industry standard exercises to help you define who you are as a brand.

 

Learn how to create your own:

  • Logo
  • Business Cards
  • Signs
  • Branded Apparel
  • Vehicle Decals
  • Website

 

Alternatively, learn how to safely outsource all or some of your work to freelancers online.

 

The DIY Guide includes:

  • Over 400 pages of content
  • Step-by-step instructions
  • Plenty of design examples
  • Downloadable exercises
  • Links & resources
  • Lifetime access

 

Upgrade to any review package at any time.

The DIY Guide - Logo New3

+ Logo Review

+ $50

$239

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The DIY Guide, plus:

  • Logo Review

Full review for your logo design to make sure it is 100% professional and ready to go.

 

This is perfect if you are confident you can design everything else you need, but just need your logo nailed down before you begin.

 

*This package includes unlimited reviews until you are satisfied with your design.

The DIY Guide - Logo New3

+ All Items Review

+ $100

$339

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The DIY Guide, plus:

  • Logo Review
  • All Items Review

Full review for your logo design, as well as any other items you create, including:

  • Logo
  • Business Cards
  • Flyers
  • Signs
  • Vehicle Decals
  • Etc.

 

Perfect if you need all your branding reviewed but you don’t need a website quite yet.

 

*This package includes unlimited reviews until you are satisfied with your design.

The DIY Guide - Logo New3

+ Website Review

+ $200

$539

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The DIY Guide, plus:

  • Logo Review
  • All Items Review
  • Full Website Review

Full review for your logo design, plus any other items you create, as well as a full website review.

 

You’ll get all the help you need to tweak your website design so it looks it’s best on any device.

 

This is basically a full critique of your entire brand from start to finish, from logo to website.

 

The result will be the equivalent to a $4000 - $6000 full branding project and you’ll be on par with any other professional business.

 

*This package includes unlimited reviews until you are satisfied with your design.

Prices are in USD.

Money Back Guarantee - Black

Money Back Guarantee - If you are unsatisfied, email within 30 days of purchase for a full refund.

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