A Graphic Design Resource for the Blue-Collar Businessman
Or maybe you already have, but you're looking to level up with some professional branding.
This DIY Guide is written for the small business owner on a budget, with everything you need to create your own brand.
Everything you need
You can definitely design your own brand. You just need to be shown the fundamental basics of design, how to apply them to specific items, what tools to use, and where to get these things printed or created.
This DIY Guide will help you create a professional logo & brand, business cards, vehicle decals, and more, plus build your own website.
Click on the images below to see examples of brand identities that you could create using this guide.
Got some great ideas for your logo but don't know how to go about creating the real thing? Or maybe you don't even know where to start?
In this guide you will learn:
Your logo is the flagship of your business. Make it good.
Build out your new brand by applying your logo to a variety of items. Learn how to:
Make your business official!
It's easier than you think! Transform your truck, van, or trailer into the company vehicle.
Drive traffic to your website!
Yes, you can easily build your own website. No you don't need to know anything about web design or technical stuff.
Get online. These days people turn to their smartphones to search for businesses and solutions.
Not a problem at all! This guide has an entire module dedicated to outsourcing your design work.
Outsourcing is just a fancy word for hiring someone, but specifically hiring an affordable designer using a freelancing website.
Is this safe? Yes, if you know what you're doing. This guide will show you all the tricks & tips to find a high quality designer without any issues.
Get your logo designed for a fraction of what it would normally cost.
This guide is set up for the non-designer. You will learn some strong concepts that if followed will produce great design.
Learn the basic principles of design that will allow you to confidently create your own design, or direct your designer with authority.
Construct yourself a brand identity that you can apply to everything in your business. Keep it all visually glued together.
You can definitely do this. Learn how to use a cutting edge drag & drop website builder to create a professional looking website.
Learn how to use free or affordable software to create your own logo, business cards, decals, etc.
If you have zero interest in doing the work yourself, learn how to outsource it to talented designers at very affordable prices.
The Guide is divided into modules, each with detailed explanations, lots of examples, and plenty of resources.
Click on a module below for a popup with more information.
Instead of doing projects for large businesses that only enable them to get larger, my focus is on helping smaller businesses get off the ground. I remember the struggle during my years as a self-employed carpenter before I switched to my current career as a graphic designer. You can read my story here.
The conundrum is that although these new businesses need a professional brand identity the most, they also have the tightest budget.
This guide is my version of the solution: a complete DIY guide that shows a new business owner how to create all the necessary branding and other items themselves using established principles of design, at minimal cost, so that their new business looks it’s best from the very beginning.
It’s an online course with text and images, including lots of links and plenty of branding examples.
But I want a physical book.
Are there videos?
Frequently Asked Questions
The Guide is written by myself, a former carpenter, as speaking to any other tradesman or business owner. There is no unnecessary fluff or designer-speak to confuse or impress you.
The modules all focus on all things that a tradesman or similar business would need. There are no unnecessary sections that spend a lot of time covering information that your type of business would never find useful. I have found that many of the books and information on the Internet are focused on branding large corporations, blogs, online businesses, and such.
All the examples of logos, brand identities, business cards, and other designs are all of blue-collar or artisan businesses. You won't find any baby clothes branding, Internet start-up branding, or any other irrelevant examples.
Yes, this guide could be used to brand most small businesses.
All the principles of design taught in this guide apply to any branding project. All the resources listed can be used to create the design components needed for any small businesses, such as a logo, business cards, website, etc.
If you need all the material taught in this guide for your own business (blue-collar or not) there is no reason this guide won't deliver exactly what is described on this website.
Some resources are paid, and some are free. It depends what you need and what you want to spend.
Some design software is free, others have more features and charge a small fee.
Any design service is paid of course, but they are all very affordable.
You can expect to pay for things like
Look at it this way: when clients come to me and ask for all the same design services, I charge upwards of $2000-$3000 minimum for all the information in this guide. These are clients who can afford this.
However, the purpose of this guide is to make it possible for guys to get their new businesses off the ground, and not be outdone by larger, well-established competition who can afford premium design services.
It has never been a better time to be in the trades industry. More and more young people (millennials) are seeking jobs and careers in the corporate world, leaving an ever increasing shortage of skilled tradesmen. As older tradesmen move towards retirement, this shortage becomes even worse.
This has opened up a fantastic opportunity for young, aspiring blue-collar guys to start their own businesses, as their services will be increasingly in demand. They will be able to charge what they're worth, instead of undercutting their prices just to get work.
Stop dreaming of owning your own business. Man up and get on it.
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Plenty of time to finish building your brand. Cancel anytime.