— Marketing for Contractors

Online Ads, SEO, & Marketing for Construction Contractors

Let's Get Your Phone Ringing & Grow Your Contracting Business

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We'll get you new calls within 3 weeks, and a substantial increase in calls and customer requests within 45 days & onward.

If we can’t get you new calls & emails in 3 months, we’ll return every last dollar you’ve spent on marketing with us!

Dang Rights.

*Marketing packages only. Does not apply to website packages.

—Clark Aaron

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A Quick Story...

I once hired a marketing agency and they failed miserably...

Before Bucksaw, I tried starting an architectural rendering business. I hired a local marketing agency and gave them the reins.

Six months later, without a single service sold, I had to tell them there was no money left in the bank and I was pulling the plug. Their response was “well you signed on for a full year but given your circumstances we’ll allow you to cancel the contract only this once.” Wow thanks..

Now I own a marketing agency myself, but I will never, ever let this happen to you if I can help it. We do NOT hold you to a long term contract, and we only measure RESULTS.

Here's How We're Gonna Do It...

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    First, we’ll build you a really nice website..

Your website will showcase your business, with photos and detailed descriptions of your services. Check out some recent websites we built for our clients below!

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    Next, we’ll create an online ad campaign..

Our marketing team will set up your campaign and create different types of ads so we can test them to see which ones work best for your specific business and services.

  • Google Search ads

  • Google Display Ads

  • Google Local Ads in Google Maps

  • Google Local Search Ads

  • Google Discovery Ads

  • Google Guaranteed Ads

  • Facebook & Instagram Ads

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    Then we'll show your ads to people in your local area..

If you live in a moderately populated area, there will always be people who need your services. It’s just a matter of showing them ads that offer to solve their problem, with a link to your new website.

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From Ads to Phone Calls

  • Someone in your local area searches for your services on the Internet.

  • They notice one of your nicely designed ads and click through to your website.

  • Impressed by what they see, they fill out your contact form or give you a call!

Here Are The Ads We Can Create For You

Google Search Ads

Google Search Ads

These are the text ads that appear above your customer’s organic search results.

Google Display Ads

Google Display Ads

Image-based ads that use your branding and appear on many websites throughout the Internet.

Google Maps Ads

Google Maps Ads

Your business profile will appear in Google Maps when customers search for your services.

YouTube Image Ads

Google Discovery Ads

Visual image ads below YouTube videos on mobile and other Google-related areas.

Google Guaranteed Ads

Google Local Ads

These ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

Facebook & Instagram Ads

Facebook & Instagram Ads

Your potential customers are scrolling through their social media all the time. Get your business in front of eyeballs!

All Marketing Packages Include:

  • Discovery Call

    We’ll learn about your business and goals so we can create a tailored ad campaign.

  • Weekly & Monthly Updates

    We hold ourselves accountable for your progress, and we'll keep you updated with data reports.

  • Library Of Ads

    Depending on what type of work you want, we can turn specific ads on or off as needed.

  • One Extra New Ad Per Month

    Your new ads will be added to your existing library so you'll always have fresh content.

  • Report Dashboard

    You will have access to the same Reporting Dashboard our team uses to keep an eye on your ads.

  • Ongoing Ad Management

    Our team of experts have many years of experience in the marketing industry. You're in good hands.

— Your Reporting Dashboard

Marketing-Dashboard

The only thing that actually matters is RESULTS.

We only make data driven decisions. Our team will continually track the performance of each ad and make sure every dollar is spent where it counts. We'll get eyeballs on your website for the lowest cost that we can...

You've Got Options

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The Startup

Ultimate Outcome:

  • New calls within three weeks.

  • Substantial increase in calls and customer requests in 45 days.

This Package Includes:

  • Discovery call

  • Tailored marketing strategy

  • Ad account(s) setup

  • Library of ads

  • Reporting dashboard

  • Ongoing ad management

  • 1 extra new ad per month

  • Weekly quick-reports via email

  • Monthly reports via email

This Package Works With:

  • One-Page Website

  • Five-Page Website

  • 5-Page Website + Projects

*Website is a separate package

Website Traffic Source:

  • Online ads (paid traffic)

$1,500.00 USD /mo

Includes ad budget!

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Expansion

Ultimate Outcome:

  • New calls within three weeks.

  • Substantial increase in calls and customer requests in 45 days.

  • Visible boost in overall traffic to your website.

This package includes:

  • Everything in Startup, plus:

  • Facebook ads

  • Instagram ads

  • Monthly reports via video recording

  • Google My Business setup

  • GMB ongoing posts

  • GMB ongoing optimization

  • GMB Top-tier citation outreach

  • Backlinks to your website

This Package Works With:

  • One-Page Website

  • Five-Page Website

  • 5-Page Website + Projects

*Website is a separate package

Website Traffic Source:

  • Online ads (paid traffic), plus:

  • Medium amount of organic traffic

$1,750.00 USD /mo

Includes ad budget!

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Domination

Ultimate Outcome:

  • New calls within three weeks.

  • Substantial increase in calls and customer requests in 45 days.

  • 100% organic traffic to your website, creating a stable, customer-generating asset for years to come!

This package includes:

  • An organic traffic focused strategy.

  • Ongoing content development (main pages and blog articles)

  • Ongoing website optimizations

  • Ongoing website maintenance

  • Google Analytics & Tag Manager setup

  • Social media page setup & optimization

  • Apple Maps & Google Maps management

  • 100% custom quarterly strategies

  • Monthly group discussion & training

  • Monthly review calls with a dedicated Bucksaw Creative account manager

This Package Works With:

  • Requires custom website

  • 10+ pages of rich content

  • Fully optimized for SEO

*Website is a separate package

Website Traffic Source:

  • 100% organic traffic

  • SEO Optimized website content

  • SEO Optimized blog articles

$3,500.00 USD /mo

Total Marketing Management

FAQ

Frequently Asked Questions

1. Startup Marketing Package

We've kept the price as low as we can because we want marketing services to be accessible by almost anyone.

If you're just starting out or if you need an extra boost of customers, this package will get your new contractor website in front of local eyeballs via Google Ads and get your phone ringing.

Note: the only traffic to your website will be from paid ads. This is like turning a tap on or off; when the ads stop, so do the phone calls. This is perfectly fine in the short term, but for longer term effects you will eventually want to move to the Expansion or Domination package.

—Think of this as renting a house. You can only live there as long as you pay rent.

2. Expansion Marketing Package

Everything in the Startup package, plus extra advertising on Facebook & Instagram to locals in your area, and Google My Business setup & management.

This is more of a long term strategy, with paid ads but also organic traffic to your website from Google My Business and other links back to your website.

Your contractor website will begin to show up in some local search results as more people search for your services on the Internet.

—Think of this as rent-to-own. You are paying to live there, but a certain portion of your money goes into your long-term asset.

3. Domination Marketing Package

This is a total marketing management package that will rank your website #1 in search results for your contracting services in your local area as well as the surrounding area.

To rank at the top of search results, your website will need fresh content published on a continual basis. Our team of experts includes professional copywriters who will create all the keyword-focused content such as main page content and blog articles relevant to your industry.

These articles will be written and published to your website on a regular schedule, which will help search engines like Google perceive your website as high-value and move it to the #1 result.

This marketing package requires a custom SEO-focused website with 10+ pages of content. The website will be a one-time cost, and once built we can add this marketing package to keep it continually updated with new content.

Contact us for a free consultation, and we'll create a custom quote!

Unlike paid ads, all your website traffic will be from pure organic searches of people in your area looking for your services.

The ultimate outcome of this total marketing management package is a content-rich, keyword-focused website that will generate customers and create consistent growth & income for years to come!

—Think of this as making payments on an asset that you own 100%, with every dollar going towards improving and building it up!

Paid Website Traffic

These are visitors who came to your website because they clicked one of your online ads.

When you're running ads, your website will have traffic. When you pause or stop the ads, your website will have very little traffic.

Organic Website Traffic

These are visitors who found your website organically in an Internet search, without clicking on any online ads.

Which is better?

Paid traffic will get you immediate results but won't have any long term benefits.

Organic traffic is what you ultimately want, because it means your website is appearing organically to people who are searching for your services, without the need for online ads.

How do I get organic traffic? Go to the next FAQ question!

Search engines like Google use algorithms to determine which websites should show up for any given search on any given topic.

These algorithms take many factors into consideration, such as:

  • How many pages the website has.
  • How often the content is updated.
  • How often new content is added.
  • How many times a certain keyword is used throughout the content.
  • How the website is structured and organized.

With this in mind, there are two things you should know:

1. A one-page or five-page website does NOT have enough content to appear at the top of organic search results.

In this case, paid ads are the perfect solution of getting your website in front of potential customers! The Startup or Expansion package will use paid Google ads and will work with any of our three website packages.

2. For your website to appear at the top of organic search results, you will need a website with 10+ pages of content, and fresh content published on a consistent basis.

We can build you a 100% custom website and with the Domination Marketing Package we can get you to #1 in organic search results!

This is a bit of a process over a period of months, but the rewards are huge, with a never-ending flow of customers, consistent income, & steady growth.

—Gameplan: start with the Startup or Expansion package and move to the Domination package when you're ready!

Here's how your ads for your contractor business will be "optimized":

When we first create your online advertising campaign, we will create a whole bunch of ads with different things to test, including:

  • Ad Images
  • Ad headings
  • Ad text
  • Ad placement

The idea is to try out a lot of different combinations of these elements to see what people will click on the most.

Google is super smart in this area. The algorithm will mix & match all these different elements to create a ton of possible combinations. These are known as dynamic ads.

Once the ad campaign is set up and ready to roll, our team will publish the ads, and they'll start appearing on the Internet to local people in your area who are looking for your services.

Google will then keep track of what ads get the most clicks & views. All this data is displayed on your Reporting Dashboard, and this helps our team decide what is working and what isn't.

The ads that performed poorly will be cancelled, and the money previously allocated to those ads will go towards the ads that performed well.

The team will then create more ads based on the top performers and continue testing.

As the Google algorithm and our team learns what ads your customers click on the most, your ad campaign will become more & more efficient, and you'll get more & more visitors on your website for the same amount of money spent.

This is called "ad optimization" It ain't rocket science, but it takes some experience and know-how to correctly interpret the data and make smart decisions.

—At Bucksaw we don't rely on hunches or guesses, we only look at data and numbers. You're in good hands.

When you search for a business or keyword on Google, some related businesses will show up in a special area above the search results.

Clicking one of these results will open up an area that shows all the information for that business such as:

  • The business name
  • Blue "Request A Quote" button
  • Phone number
  • URL to their website
  • Hours
  • Address
  • Reviews
  • Posts
  • & more..

For your contractor business to appear in this special area, you need to set up a Google My Business profile. Once set up, your profile needs continual updating & optimizing to keep showing up in search results.

We can manage your Google My Business profile, and write & publish Google posts to keep your profile fresh so it keeps appearing in search results in your local area!

We do NOT hold you to any long-term commitment. - The contract you'll sign is for a 12 month period, but you can cancel any time! We only ask that you give us 30 days notice before cancelling any marketing services.

We do NOT hold you hostage or wave legal papers in your face while demanding your money.

We DO have a Scope Of Work (SOW) document that we would need signed before work can begin.

This SOW document simply defines the amount of work covered by any of the marketing packages, with the understanding that anything extra will be billed separately.

One of our marketing experts will go over this with you in the discovery call. Don't sweat it!

Get Started Now, Cancel Anytime

We don't hold you to a long-term contract