00-Caveman-Construction-logo

Caveman Construction

BRAND IDENTITY

Homo-Carpenteriens

I started by sketching out the concept with an old-fashioned pencil and paper, which I then took through a couple steps to turn it into a digital logo.

 

The sketch was scanned and imported into Photoshop, where I went over it with my drawing tablet and stylus. The finished logo was created in Illustrator

 

The CAVEMAN characters are custom designed after a boomerang, the caveman's hunting tool of choice.

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01-Caveman-Sketch 2
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Tools Symbol 3

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