Caveman Construction
BRAND IDENTITY
Homo-Carpenteriens
I started by sketching out the concept with an old-fashioned pencil and paper, which I then took through a couple steps to turn it into a digital logo.
The sketch was scanned and imported into Photoshop, where I went over it with my drawing tablet and stylus. The finished logo was created in Illustrator
The CAVEMAN characters are custom designed after a boomerang, the caveman's hunting tool of choice.
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