BRAND IDENTITY & WEBSITE
Eastside Yardcare began as the ambition of young entrepreneur with a green thumb and a determination to run his own business.
Starting with some pencil sketches, we crafted a concept that was modern but retained that old-school vibe for character.
For some extra old-school character I created a series of hand-drawn illustrations using a digital drawing tablet.
Website Design & Build
Using a traditional layout, we built the website as groups of cards showing information, a callback to vintage advertising. Each card set to have the dark green border around it, and the illustrations are used throughout the site. The cards rearrange and reshape themselves responsively on different devices and screen sizes.