BRAND IDENTITY & WEBSITE
Boutique Berry Farm
When the owners of RussLynn decided to ship fewer berries to the packing plant and sell directly off the farm instead, they realized they needed a whole new look.
RussLynn Blueberries is now a boutique berry farm where you can relax at a picnic table, enjoy homemade blueberry kombucha, and take your berries home in a rustic wooden basket.
A mix of modern & vintage vibes, with minimalist branding and icons over a dark wood grain background.
Not only does the official farm sign display the new branding, but over 20 wayfinding signs also announce the new look in the local area.
Some chalk art for ya.
Baskets & Stamp
Every wooden basket gets a stamp with the logo, address, and website URL.
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Website Design & Build
The website is built over a dark wood-grain background that contrasts well with the white logo and elements, and the secondary light blue colour.
The site has an order form page that lets customers order anytime, and the workers can easily check an email account each morning during berry season to fulfill orders. The site also features a blog page that automatically posts each blog post to the farm’s Facebook page, streamlining the social media end and boosting the website’s SEO.
"As the price of berries dropped each year, we decided we needed to sell more off the farm. Clark from Bucksaw Creative has been a huge help making this possible. This is our first season with our website, Facebook and Instagram and it’s been a very exciting year, growing our farm sales and sharing our heritage farm with the public."—Lynn, RussLynn Blueberry Farm
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