It started with a hardworking prairie boy who needed a boost for his concrete placing business. He had a name and a solid reputation but nothing else, so he asked for a little help.
He wanted a corporate feel for the brand but we decided on adding a little personality to take advantage of the operation’s small size and stand out from the competition a bit more. We gave the logo a corporate look but we needed a stylish element that was easily recognizable and could be applied across the brand. Classic construction stripes did the job, in hi-vis green for a modern, industrial look with added distressed texture for style. The distressed treatment was added to the logo as well.