Name says it all. I know this guy eats nails for breakfast because I used to work with him. Sometimes old friends give you great projects.
He wanted a caveman so I drew him a caveman. I did my best to create an expression of intensity and friendly confidence, like the sort of caveman you would hire to build your house and you know you don’t need to hire job site security.
The logo typeface is custom and primeval, like boomerangs used for hunting. Add some warning stripes, a claw hammer, and a circular saw blade to barely contain it all and we’ll call it done like fried pterodactyl dinner.