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PROPERTY DEVELOPMENT BRANDING

A CASE STUDY

MOUNTAINS & FORESTS

Townhouses in the Country

Nestled among the mountains & forests of the beautiful Fraser Valley, this small housing development is the perfect place to live if you love the outdoors but enjoy the comfort of a community.

Here are some things we created here at Bucksaw

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NAME & LOGO

A solid start

It all begins with a name. Good names can come from spontaneous inspiration, but more often they come from a session of name searching and refining.

 

Raven's Landing has the West coast, outdoors feel we were looking for. The name also lends itself well to a great logo, with the ravens taking off in flight. A thick, solid typeface completes the logo, ensuring it will look good at any size.

MARKETING MATERIAL

Print & Digital

Glossy, black brochures with subtle brand elements in the background. Clean, modern typefaces with lots of white-space. Lifestyle photos showing smiling people enjoying the outdoors, hiking in the nearby mountains, fishing in the lake, and making use of all Raven's Landing has to offer.

 

Minimalist business cards printed on thick, textured cardstock. Guaranteed to leave an impression to anyone walking into the sales office.

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SIGNAGE

You'll know you have arrived

When you drive up to the main entrance at Raven's Landing you will know you have arrived. Machined steel lettering and ravens, painted black and mounted on the brick wall by the street.

 

Wayfinding signage is black & white, creating eye-catching contrast and staying true to the brand guidelines.

WALL GRAPHICS

Be big. Be bold.

Large wall graphics that are tastefully done will make any sales office look great, transforming white walls into works of art with little cost.

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3D RENDERINGS

Build it before it's built

The heart of any campaign designed to sell homes before they are built, 3D renderings are worth a thousand words.

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WEBSITE

Raven's Landing online

Any property development can use a website, even a simple one. When potential buyers drive past the Coming Soon sign or spot an ad, they can note the website url and save it for later when they have a moment.

 

A clean, responsive website showcases the property development with striking photography, realistic renderings, floor plans, Register Now calls-to-action, and looks great on any mobile device.

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